Blue Mars makes it to the iPhone

In mid-January, CEO Jim Sink announced that Avatar Reality was going to cease development for Blue Mars on the PC and focus on iOS rollout. The much anticipated launch of Blue Mars over a browser interface was also suspended indefinitely. Obviously a great disappointment for all of us touting Blue Mars as the next generation (and successor) to Second Life. On Friday, Feb. 4th, Avatar Reality held true to its promise to rollout an iPhone/iPad app of Blue Mars. Like you, the first thought to cross my mind was, "that's fast". On closer examination, it is much less then what I had expected. The free Blue Mars app is more like a Hot or Not website for avatars. As in any virtual reality environment your avatar is who you are so why not have an app to rate your avatar. The app provides you with those avatars that are Top Rated and a Recent option to see what's newly submitted. In a company announcement:
...features for future updates include account registration, avatar customization, integration with social networking platforms, the ability to chat with other Blue Mars users, and integrated shopping for clothing and other items via Apple’s in-App purchase feature.
In a effort to get a broader adoption of it's Blue Mars environment, this is a good first step in avatar familiarization. The question remains, will this help to grow the community on Blue Mars which has stalled because of PC hardware requirements. We'll have to wait and see what continues to be made available on mobile platforms.